I just booked the travel for this trip, so it seems like a great time to make the announcement:
I'm supremely honored to be representing Pen Parentis at this year's AWP (Association for Writers & Writing Programs) conference in San Antonio, Texas. Wow, congrats to me!
Through a fortuitous romp of six-degrees-of-separation, I (somehow?) became the winner and recipient of the Pen Parentis annual AWP registration give-away—and I couldn't be more thrilled to attend under this organization's much-respected banner.
Pen Parentis is an amazing non-profit offering support, community, opportunities, and resources to writers who are also parents (and we all know how hard that overlap can be sometimes).
As a result, I'm now a full title member of Pen Parentis with an author's page, and very much look forward to hosting their meet 'n greet reception at the conference in March. And if all goes well, who knows? Maybe this time next year Pen Parentis will have a Long Island chapter...!?!? Stay tuned!
So proud to unveil my latest article for MarketSmiths! Of all the obscure topics I've written about over the years, nothing gives me as much pleasure as those that deal with culture, media, and art—and the loaded, explosive worlds in which they collide.
By nature of working with some of the most influential image-makers and brands in the universe, Adobe puts out an annual hit list of what's resonating in advertising, media, galleries, etc—and frankly, I'm a little obsessed with it.
Hence my latest article—a summation of Adobe's list, and commentary on how shifts in politics and culture have likely shaped what consumers seem to be craving, admiring, and yearning for in the visual realm.
So, for a taste of what you've seen pop up in 2018—and will most certainly see a lot more of it in 2019—here's a list of the visual trends making big waves in marketing and media this year.
Here's my latest copywriting article for MarketSmiths, taking but a small, ramshackle metaphor, and elevating it to kingly, palace proportions. So sue me. But if you need a framework from which to better understand how to write b2b copy that weathers well, I can recommend no better blueprint than the one I've nailed together for ya. You're welcome!
My Halloween-themed commentary for MarketSmiths, on how fear-mongering consumer brands hardly have a monopoly on powerful and effective marketing strategy.
When self-deprecating humor is used well, it can make your brand look surprisingly attractive. Here's my latest post on brand and copywriting strategy for the boutique marketing firm MarketSmiths.com.
These articles for Linkedin may not be the most entertaining or inspired of my career, but dang if I'm not excited by the bylines! They're for the Linkedin Talent Blog, a solid resource for HR professionals and a gateway to a ton of Linkedin content and professional software tools.
Of course, the trick to writing on just about any topic is research. I could have written these without expertise, but in this case, I had help: I worked for a talent manager about a decade ago in the entertainment industry but also, more recently as a marketer for a B2B SaaS company where I was tasked with boosting brand signal for the purposes of talent acquisition and recruitment.
As a now freelance writer, nothing thrills me more than recycling past life skills to further my copywriting credentials. And I got a really clean, lovely author page to boot.
Thanks, Linkedin!
My first guest spot for copywriting and marketing agency Marketsmiths about how to build and bag your next big idea.
