Budding Out in Cannabisland

It's been a while since I've posted, but with good reason. Over the last year I've been seeding clients in the blossoming cannabis industry, and behold — it bore fruit! A busy spring means a summer bursting with published content. 

In fact I went almost entirely GREEN this season — focusing mainly on weed, and money — credits too numerous to list so I'll direct you to some of the choicest. But for more bylines, check out selected articles from the Author's Pages, or simply get in touch. 

Clients include CBD producers, comprehensive resource sites like MarijuanaDoctor.com, and a national physician certification program — content in the form of blog posts, promo copy, doctor Q&As, and deep-dives into the myriad conditions that marijuana treats. 

So while I continue to dabble in healthcare, parenting, media, and love, cannabis has turned out to be something of a copywriting cash cow. Perhaps indicative of the legalized groundswell to come? 

So, I'll be riding this high — professionally-speaking, at least — for as long as a cultural education (and re-education) around cannabis still endures.  Meanwhile, locality by locality, state by state, citizens are voting for their right to access to this powerful, versatile plant medicine — and I find the responsibility of reporting on this topic both intoxicating, and reward enough (though the regular paycheck helps, too).  Larga vida a la flora! 

In other words, stay tuned for periodic updates from Cannabisland. 

Dear Copywriter: Are These Culture-Shaping Visual Trends On Your Radar?

So proud to unveil my latest article for MarketSmiths! Of all the obscure topics I've written about over the years, nothing gives me as much pleasure as those that deal with culture, media, and art—and the loaded, explosive worlds in which they collide. 

By nature of working with some of the most influential image-makers and brands in the universe, Adobe puts out an annual hit list of what's resonating in advertising, media, galleries, etc—and frankly, I'm a little obsessed with it. 

Hence my latest article—a summation of Adobe's list, and commentary on how shifts in politics and culture have likely shaped what consumers seem to be craving, admiring, and yearning for in the visual realm. 

So, for a taste of what you've seen pop up in 2018—and will most certainly see a lot more of it in 2019—here's a list of the visual trends making big waves in marketing and media this year.