How to Craft Copy That's Built to Last

Here's my latest copywriting article for MarketSmiths, taking but a small, ramshackle metaphor, and elevating it to kingly, palace proportions. So sue me. But if you need a framework from which to better understand how to write b2b copy that weathers well, I can recommend no better blueprint than the one I've nailed together for ya. You're welcome!

How to Write Scary-Good B2B Marketing Copy

My Halloween-themed commentary for MarketSmiths, on how fear-mongering consumer brands hardly have a monopoly on powerful and effective marketing strategy. 

How to Master the Art of Self-Deprecation in Your Brand Voice

When self-deprecating humor is used well, it can make your brand look surprisingly attractive. Here's my latest post on brand and copywriting strategy for the boutique marketing firm MarketSmiths.com.  

Hannah Gadbsy's 'Nanette' Isn't Funny—Here's Why You Should Watch It Anyway

My very first byline (under my real name, but that's another story) with a media outlet I actually read, and admire, and think has something to contribute to the conversation we're all having about culture, and about misogyny, and about what the heck to do about it.

Today, frankly, is one of those days that I'm proud to be a writer, and so grateful there are talented folks putting things out there into the world for me to think about and comment on. Thanks Hannah Gadsby, thanks BUST, and thanks to all my friends who let me yak on and on and on about this comedy special for a week straight (you know who you are!). 

How to tell your brand story in a single sentence

In my second post for Marketsmiths.com, I recommend how to think like a storyteller in order to convey everything your company is about, in just a few choice words. 

I'm a Linkedin contributor!

These articles for Linkedin may not be the most entertaining or inspired of my career, but dang if I'm not excited by the bylines! They're for the Linkedin Talent Blog, a solid resource for HR professionals and a gateway to a ton of Linkedin content and professional software tools.  

Of course, the trick to writing on just about any topic is research. I could have written these without expertise, but in this case, I had help: I worked for a talent manager about a decade ago in the entertainment industry but also, more recently as a marketer for a B2B SaaS company where I was tasked with boosting brand signal for the purposes of talent acquisition and recruitment. 

As a now freelance writer, nothing thrills me more than recycling past life skills to further my copywriting credentials. And I got a really clean, lovely author page to boot. 

Thanks, Linkedin! 

On the Copywriting Process: 5 tips to Generating and Pitching Ideas That Sell

My first guest spot for copywriting and marketing agency Marketsmiths about how to build and bag your next big idea.