How to Master the Art of Self-Deprecation in Your Brand Voice

When self-deprecating humor is used well, it can make your brand look surprisingly attractive. Here's my latest post on brand and copywriting strategy for the boutique marketing firm MarketSmiths.com.  

Hannah Gadbsy's 'Nanette' Isn't Funny—Here's Why You Should Watch It Anyway

My very first byline (under my real name, but that's another story) with a media outlet I actually read, and admire, and think has something to contribute to the conversation we're all having about culture, and about misogyny, and about what the heck to do about it.

Today, frankly, is one of those days that I'm proud to be a writer, and so grateful there are talented folks putting things out there into the world for me to think about and comment on. Thanks Hannah Gadsby, thanks BUST, and thanks to all my friends who let me yak on and on and on about this comedy special for a week straight (you know who you are!).