How to tell your brand story in a single sentence

In my second post for Marketsmiths.com, I recommend how to think like a storyteller in order to convey everything your company is about, in just a few choice words. 

I'm a Linkedin contributor!

These articles for Linkedin may not be the most entertaining or inspired of my career, but dang if I'm not excited by the bylines! They're for the Linkedin Talent Blog, a solid resource for HR professionals and a gateway to a ton of Linkedin content and professional software tools.  

Of course, the trick to writing on just about any topic is research. I could have written these without expertise, but in this case, I had help: I worked for a talent manager about a decade ago in the entertainment industry but also, more recently as a marketer for a B2B SaaS company where I was tasked with boosting brand signal for the purposes of talent acquisition and recruitment. 

As a now freelance writer, nothing thrills me more than recycling past life skills to further my copywriting credentials. And I got a really clean, lovely author page to boot. 

Thanks, Linkedin!