Wednesday, September 30, 2020

What Do BEES, PODS, WORK, and QUILTS Have in Common?

Ladies at a quilting bee from the 70's, in Central Park
Photo Credit: National Archives

CHECK ME OUT ON MEDIUM! 

There's just something about standing up for piece of content because you believe in it—even if the editors of umpteen pubs didn't. 

I get it. The piece tries to do a lot. It's not just the personal narrative of how I started coworking with a group of moms back in the autumn of 2016—or how we've since used these functional playdates to prop up all sorts of goals over the years (career, personal, vocational, creative, and otherwise). It's also an article that provides takeaways, as well as some historical context, and of course, some COVID-level framing....

Meaning, sometimes you have a lot to say. Thankfully, Medium lets you say whatever, however you want. Having gone through a gajillion questionable headlines before picking this questionable headline (because if I still worked at Yahoo, it's the one they'd insist I use), so I'd just like to see you even TRY to resist clicking on:

But if not, then at least sit back and enjoy this archival photo of the most 70's of all ladies, enjoying a little sewing bee in Central Park, from back when the fashion was hot, the hair was long, and the sisterhood was STRONG. Enjoy!

Tuesday, September 29, 2020

COVID-19 Response: TeleMedicine Clients


Besides ambitious kitchen experiments, endless campfires, home-organizing projects, and a flurry of back-to-school prep, what kept me busy during the strange chaos that was the COVID-19 lockdown and aftermath? 

Telemedicine client Doctor.com had a surge of business and content needs for physicians and hospitals eager to keep up with patient demand during quarantine. Here's a few content marketing titles from the weeks and months after the pandemic hit the east coast: 

How to Transition Your Practice or Hospital from Survival Mode to Growth After COVID-19

5 Ways Pain Management Specialists Can Continue to Practice with Telemedicine

Telemedicine Today: Patient Adoption and Preferences During COVID-19 and Beyond

Telemedicine 101: Your Quickstart Guide to Mastering Telemedicine (A downloadable white paper on navigating the telemedicine industry landscape)

BUT. That was a few months ago. Now that we're deep into September, I've been back out by the firepit, wrapped in a hoodie and sock hat in honor of this crispy fall weather. I think — thank goodness — all the doctors have their telemedicine platforms figured out for now. The weather's creeping colder so I'm just gonna be here, fireside, in the little pause before winter's storm, getting warm.  


(That is, until my next project update...an exciting one...coming soon!) Stay tuned...