Whether you're a content marketer, a b2b specialist, or even an independent contractor, my latest article for MarketSmiths lays out the 15 best queries to use during the discovery process of almost any initiative. In fact, your client's responses to these simple questions should quickly and efficiently get you oriented to their business' strengths and weaknesses, their customer's desires and pain points, and all the evidence you'll need to find the inspired branding of their dreams.
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