Showing posts with label overview. Show all posts
Showing posts with label overview. Show all posts

Monday, August 19, 2019

Budding Out in Cannabisland


It's been a while since I've posted, but with good reason. Over the last year I've been seeding clients in the blossoming cannabis industry, and behold — it bore fruit! A busy spring means a summer bursting with published content

In fact I went almost entirely GREEN this season — focusing mainly on weed, and money — credits too numerous to list so I'll direct you to some of the choicest. But for more bylines, check out selected articles from the Author's Pages, or simply get in touch. 


Clients include CBD producers, comprehensive resource sites like MarijuanaDoctor.com, and a national physician certification program — content in the form of blog posts, promo copy, doctor Q&As, and deep-dives into the myriad conditions that marijuana treats. 

So while I continue to dabble in healthcareparentingmedia, and love, cannabis has turned out to be something of a copywriting cash cow. Perhaps indicative of the legalized groundswell to come? 

So, I'll be riding this high — professionally-speaking, at least — for as long as a cultural education (and re-education) around cannabis still endures.  Meanwhile, locality by locality, state by state, citizens are voting for their right to access to this powerful, versatile plant medicine — and I find the responsibility of reporting on this topic both intoxicating, and reward enough (though the regular paycheck helps, too).  Larga vida a la flora! 

In other words, stay tuned for periodic updates from Cannabisland

Friday, February 15, 2019

The 15 Best Questions to Jumpstart Any B2B Marketing Project



Whether you're a content marketer, a b2b specialist, or even an independent contractor, my latest article for MarketSmiths lays out the 15 best queries to use during the discovery process of almost any initiative. In fact, your client's responses to these simple questions should quickly and efficiently get you oriented to their business' strengths and weaknesses, their customer's desires and pain points, and all the evidence you'll need to find the inspired branding of their dreams.